Sammy the Data Shark wasn’t dreamed up in a boardroom. He was born right here at Coastal—by our people.
Our Director of Innovation, Sam Taylor, had already earned the nickname “Data Shark” for the way he cuts through complexity. Then came the moment: a Coastal teammate showed up at our booth in the Salesforce Campground dressed head-to-fin in a shark suit—a playful surprise for the “real” Data Shark. It stopped people in their tracks. And just like that, Sammy swam into our story.
Since then, Sammy’s become the spirit of how we tackle data challenges with our clients:
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